AESIA launches a campaign for a Christmas in good company

• The Spanish Agency for Supervision of Artificial Intelligence (AESIA) launches a campaign on networks and through its website with practical advice on AI.

• Toys, purchases, travel and artificial intelligence are the central axes of the publications that will be disseminated these days.

A Coruña, December 17, 2025 –. The Spanish Agency for Supervision of Artificial Intelligence (AESIA) launches a campaign with tips and recommendations on artificial intelligence and toys, purchases and trips to accompany citizens to make informed decisions in their Christmas purchases; as well as to raise awareness about the benefits and risks of this transformative and omnipresent technology.

The campaign is part of the Agency’s AI literacy functions, which aim to raise awareness and training in this technology throughout society. The slogan: “This Christmas, in good company” not only evokes family, friendships, reunions; but also artificial intelligence as part of the daily life of all people; a company often invisible, that does not sit at the table, but that is present when toys are chosen, purchases are made online or trips are planned; recommending, analyzing and learning from the habits of consumers and consumers.

The goal is to provide recommendations and advice on how to use AI safely and responsibly, how it can help, and what risks should be taken into account. The campaign is structured in three short chapters consisting of small texts, infographics and short videos, which will be published over the next few days on the web and on the social networks of the AESIA.

The first of the chapters addresses the role of artificial intelligence in toys, in what aspects to look at when choosing them to be safe and transparent. The second, focuses on online purchases through a series of recommendations for conscious and informed use of AI. Finally, the third chapter contains several practical tips when looking for and hiring a trip or getaway: where is the AI?

The AESIA invites all citizens to enjoy this technology with confidence, but also with knowledge and responsibility.

Happy Holidays!